I’m working with a new golf client right now and we got to talking about the initial design elements for his site. I’m a firm believer that navigation is critical, so we began with that. But I started thinking about if there was a “most important thing” for a good golf site. And I think there is and that would be “quality photos”. Photo galleries are almost always one of the most viewed pages and professionally taken photos can make silk out of pig’s ear. Bad photos, and you’re better off with none. Here’s a couple of sites that I think figured it out.
I’m sure you’ll agree that the first thing you notice on these sites is the terrific photos. So my advice is make sure your site has lots of great photos. It will definitely have an impact.